The retail and consumer goods sector is one of the most dynamically developing areas and demands that companies adjust promptly to quickly changing consumer preferences and apply their maximum effort to ensure steady growth in such a competitive environment. On the other hand, wide discretional powers and insufficiently transparent requirements by the regulatory bodies, as well as a history of close attention being paid by the state authorities in this area, create additional risks and require serious examination before the making of any business decisions. These decisions range from labelling and placing goods on shelves to developing general growth strategies.

We have extensive experience in this area and help clients make the best decisions. Some of the major Ukrainian and international food, beverage, home appliance, and other consumer goods manufacturers and distributors, as well retailers, are among our clients.


Representative experience:

We regularly advise leading Ukrainian and multi-national companies in this sector. In particular, we are proud to have contributed to the growth of the following firms:

  • Coca-Cola Ukraine Limited and Coca-Cola European Union Group in advising on a wide variety of Ukrainian legal issues, including regulatory, corporate governance, media & advertising, tax, employment, customs and IP issues. This included in the acquisition of Ukraine's largest juice producer, Sandora, and in litigation before Ukrainian courts defending the company's IP rights associated with Coca-Cola Light and the Silver Lady advertising campaign; 

  • Lantmannen Axa, L'Oreal, Phillip Morris, Bunge, BSH, Wirlpool, HiPP and others by counselling on various competition compliance issues arising in relation to product sales and promotion;

  • METRO Cash and Carry, Watsons and others, in helping them streamline their contractual arrangements with suppliers, as well as the provision of marketing services;

  • Molson Coors, Elite Ukraine, KIBE SA and others, in advising on various issues of intellectual property law, including on the labelling and import of goods, and also trademark protection;

  • Nutrilux by securing clearance from the Antimonopoly Committee of Ukraine for their acquisition of Provimi SA and for Compagnie Gervais Danone to merge with Springs of Eden B.V;

  • Henkell & Sohnlein, a European sparkling wine producer, by assisting in the acquisition of the Kiev Factory of Sparkling Wines Stolychny;

  • Intersnack Knabber-Geback, a major German producer of salted snacks, by assisting in their attempted acquisition of a Ukrainian potato chips plant;

  • Mironivsky Hliboproduct, Ukraine's major poultry producer, by advising on 250 million USD Eurobond offering by the company in connection with construction underway to make it one of Europe's largest producers;

  • ED & F Man Holdings, a major global supplier of food, feeds, and biofuels, by assisting with its acquisition and operation of sugar production facilities in Ukraine, including the associated corporate, regulatory, and litigation issues;

  • a leading Ukrainian brewery, Obolon, by assisting with an up to 50 million USD loan facility from the European Bank for Reconstruction and Development to finance the restructuring of Obolon's balance sheet and energy efficiency investments in its production facilities.