Oleksandr Padalka participated in a roundtable dedicated to the recently adopted amendments to the competition laws
Asters partner Oleksandr Padalka
participated in a roundtable on "Amendments to Competition Laws: New
Approaches in Advertising", held on 4 August 2011 in "Interfax"
Information Agency. The event was organized by the International
Commercial Chamber Ukraine (ICC Ukraine) and Association for Resistance
to Unfair Competition (АRUC) and gathered the representatives of the
Antimonopoly Committee of Ukraine (AMC), law firms and Ukrainian
business. The participants discussed the recent changes to Ukrainian
laws concerning the improvement of the legal regime for protection of
economic competition.
During the event the participants were able to learn about the
AMC's activities aimed at combating unfair competition, discuss the
importance and efficiency of the adopted amendments and assess the
anticipated outcome for Ukrainian business. In particular, the
amendments fix certain deficiencies in the procedures of review of
cases on concentration and concerted practices and enable the AMC to
provide undertakings with the special recommendations clarifying the
compliance of advertisements with unfair competition laws, as well as
to apply more severe sanctions for violation of competition laws and
bring such violators to liability.
Oleksandr Padalka, in his speech regarding
the directions of further improvement of competition laws, commented: "The
adopted changes are very important for Ukrainian business. For now,
competition in advertising environment sometimes looks like an ultimate
fighting for customers. By using various advertising and marketing
techniques, companies often mislead a common consumer. The enacted
changes will undoubtedly facilitate establishment of civilized rules of
play in the advertising market. However, both in advertising and other
areas regulated by the unfair competition protection laws the lawmaking
work should continue to improve and form the appropriate level of
corporate culture and fair competition".
