On 2 April 2025, Asters and the U.S.-Ukraine Business Council (USUBC) presented SYNCHRO exhibition of the prominent Ukrainian photographer Igor Gaidai, a welcome-back solo display of the new and early photo masterpieces since his first ArtAsters performance over six years ago.
Igor Gaidai’s artworks embrace various genres from portraits to urban landscapes and conceptual photography, blending elements of cultural narratives with contemporary themes. His photographs have been exhibited widely and are recognised for their unique perspective and artistic depth.
This time with his SYNCHRO approach, the photo master surprised by resolving the new task of catching time, looking at it from the different viewpoints, and the outcome turned out to be mesmerizing.
The showcase also included several subprojects, such as the "Bread of War", a manifesto to the world about the hundreds of thousands of tonnes of grain destroyed during the ongoing war. The photographer interprets this as a symbol of the Ukrainian identity, that the Russians are trying to erase.
Asters' Senior Partner Armen Khachaturyan comments: 'Igor Gaidai's first ArtAsters exhibition in 2018 is still well remembered by many as an artistic eye-opener. The new one is a natural and logical next step, demonstrating the new senses and creative skills of the mature master. He keeps surprising viewers with philosophical aggregations and esthetic harmonies in each of the images that he picks for his works. Observing his photos and speaking with him about them is always thought-provoking, while creating emotions synchronizing and making sense of the often chaotic and challenging reality. This all powerfully resonates with the current tragic events but leaves a hope and belief in the better future.'
President and CEO of the US-Ukraine Business Council (USUBC) Irina Paliashvili: ‘It is a great honour for us to be involved in supporting and promoting Ukrainian talents who, despite numerous challenges, remain committed to art that captures modern history in moments, people and symbols. We are immensely grateful to Ihor Gaidai for his trust and wish him much inspiration for his future endeavours.’
***
ArtAsters is Asters' CSR project aimed at the support and popularization of Ukrainian contemporary art. Launched in 2009, the project is designed to benefit Ukrainian artists and create additional opportunities to display their works in a gallery-like office space for Asters' employees, clients and guests.
The U.S.-Ukraine Business Council (USUBC) is a not-for-profit business association, established in 1995 and headquartered in Washington, DC. USUBC represents the interests of the U.S. businesses active in Ukraine and the Ukrainian businesses active in the U.S. markets. USUBC's main mission is promoting bilateral trade and investment through regular interaction between business and political leaders in the United States and Ukraine.
