Asters acts as a partner of Ukraine's promotional campaign on the BBC dedicated to the 30th anniversary of Ukraine's independence. The campaign's goal is to form a sustainable positive image of Ukraine worldwide.
The project has four components: an advertising campaign on the bbc.com website, a dedicated web portal about Ukraine, broadcasting a promo video of Ukraine on the BBC Global News in 4 regions of the world, as well as a research on perception of Ukraine by BBC AdScore. The total audience of the BBC Global News counts 121 million people.
Ukraine’s promo campaign on the BBC will run till November 2021. It is expected to reach the world’s financial and business capitals and will be promoted at the key business events in the world. The campaign targets international businesses, potential investors, entrepreneurs, owners of international technology and financial corporations.
Campaign's creative partners are Saatchi & Saatchi Ukraine and the team of Ukrainian videographer Nazar Dorosh. The project is implemented by the Ukrainian Business and Trade Association in partnership with Asters, Biosphere Corporation, Depositphotos, DTEK, Sigma Software Group, Smart Holding and SoftServe supported by the Ministry of Foreign Affairs of Ukraine.
Asters is the largest law firm in Ukraine with offices in Kyiv, Washington D.C., Brussels and London. Chambers Europe 2021 recognizes 23 lawyers of Asters – the largest number of the renowned practitioners in a single Ukrainian law firm.