Asters provided legal advice to the world leading advertising agencies Publicis Groupe (Paris) and Omnicom Group Inc. (New York) on Ukrainian merger control law issues, including obtaining merger clearance from the Ukrainian competition authority for the approx. USD 35 billion merger between Publicis Groupe and Omnicom Group Inc.
This merger between the #2 and #3 global advertising holding companies will create a world leader in communications, advertising, marketing, and digital services, offering clients the industry's leading talent across disciplines and geographies. It is by far the largest strategic multinational merger between competitors announced in 2013, which has triggered merger control filings in the 15 jurisdictions, including in Ukraine.
Asters' team working on the transaction included partner Igor Svechkar and associates Tetyana Subbotina and Pavlo Verbolyuk.
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Omnicom Group Inc. is a leading global advertising and marketing communications services company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Publicis Groupe is one of the world's leading communications and advertising groups. Publicis Groupe offers the full range of services and skills: digital, creative services, public affairs, corporate communications and events, media strategy, planning & buying and healthcare communications. With activities spanning 108 countries on five continents, Publicis Groupe employs approximately 60,000 professionals.