The charity project DobroRun led by Asters, charity fund Tabletochki, and One Health has been shortlisted in the category "Non-profit" for Effie Awards Ukraine 2021, the annual authoritative worldwide award in marketing communications.
DobroRun raises funds for children fighting cancer. Each participant selects the most suitable distance for running, walking or riding at any place in or outside Ukraine.
In 2021 the project welcomed more than 3 000 participants raising UAH 2,2 million, twice as much as in the previous year. Besides individual participants there were more than 100 corporate teams, including CRH Ukraine, MHP, Teva Ukraine, Oshchadbank, TECHIIA, Kernel, Ciklum, PUMB, Snapchat, Grammarly, Bank Sich, Henkel, and many others. Donations contributed to the medical treatment of 341 Ukrainian children.
The Effie Awards winners will be announced on 15 December at the Effie Gala in Kyiv.
Asters is the largest law firm in Ukraine with offices in Kyiv, Washington D.C., Brussels and London. In 2020 the firm was recognized as one of the most socially responsible law firms in Ukraine according to the annual PLS Top Teams research held by Legal Practice weekly.