Asters and ICC Ukraine invite you to take part in the seminar
"What should you know to access the EU market and
how to comply with the Association Agreement in Ukraine?

Participants of the seminar will learn about the main legal requirements to the export of Ukrainian products to EU markets under provisional application of Association Agreement, and how to align to the changes in Ukrainian trade policy.

    Trade with EU:
  • general overview of The Deep and Comprehensive Free Trade Agreement,
  • tariffs: unilateral removal of customs (quotas and preferences),
  • rules of origin of products,
  • technical regulations.

    Intellectual Property:
  • protection of intellectual property rights when entering the EU markets,
  • new requirements to the protection of the geographical indications of origin of products.

    Unfair Competition:
  • competition concerns in misleading advertisement. Practice of the Antimonopoly Committee of Ukraine,
  • approaches and practice of the EU: "Black List" of banned advertising practices.

Registration form can be found here, seats are limited.


9:00 9:15 Registration of participants

9:15 9:30 Welcome speech.

Igor Gres, Vice-President of ICC Ukraine
Oleksandr Voznyuk, Counsel of Asters Law Firm, Co-Chair of the Competition Commission of the ICC Ukraine

9:30 10:30 Trade with EU opportunities and challenges for the Ukrainian business:

  • General overview of The Deep and Comprehensive Free Trade Agreement
  • Unilateral removal of customs and quotas pros and cons for Ukrainian manufacturers
  • Rules of origin of products:
    • role of UCCI and SFS;
    • certificate of origin EUR1;
    • criteria of sufficient processing and whether Ukrainian products can be labeled as "Made in EU";
  • Non-tariff barriers:
    • industrial products technical standards;
    • food products phytosanitary measures.
  • Case studies.

Tetiana Gryn, Senior Attorney of Asters Law Firm

10:30 10:45 Coffee-break

10:45 11:45 Protection of intellectual property rights when entering EU market:

  • Registration and protection of trademarks in the EU
  • Registration of other intellectual property items in the EU (industrial designs, inventions)
  • Customs measures for protection of intellectual property rights: Ukraine vs. EU
  • Geographical indications of origin of products changes for Ukraine

Julia Semeniy, Partner of Asters Law Firm

11:45 12:00 Coffee-break

12:00 13:00 How to avoid unfair competition in advertising and promotion of products. AMC practice and EU standards:

  • Misleading information. The most high-profile cases from the AMC's practice
  • Taboo words in the advertisements (No. 1, unique, pioneer, etc.)
  • Promotions: how not to mislead the consumer
  • Approaches and practice of the EU: "Black List" of the automatically banned advertising practices.

Anastasia Usova, Attorney of Asters Law Firm

Date and time:
9:00 13:00
25 March 2015

Leonardo Business Centre, 14th floor,
19-21 Bohdana Khmelnytskoho

ICC Ukraine in cooperation with Asters

Please send the application form to

Free of Charge

Victoria Yesaulenko
Olena Lavrenyuk

© Asters 2015
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