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26 October 2010

Asters advises on ProfMedia's acquisition of media project Afisha Ukraine

Asters has acted as a legal advisor to ProfMedia holding in its acquisition of certain assets of media project Afisha Ukraine.

The deal envisaged transfer of Afisha’s IP rights, including trademarks, website and publications, as well as magazines Afisha and Afisha Guide from Ukrainian media holding KP Media.

Asters' full-scale support of the deal contemplated advising on structuring of the transaction, development and execution of all the transaction documentation, assistance with obtaining of merger clearance and with closing procedures.

ProfMedia holding is one of the largest media and entertainment businesses in Russia with leading positions in quality entertainment. It attracts premium audiences in all key segments of Russian media market. ProfMedia owns and operates a number of well-known consumer brands, including: TV3, MTV-Russia and 2x2 in TV broadcasting; Avtoradio, Energy/NRJ, Humor FM and Radio Alla in radio; Central Partnership in film production and distribution; Cinema Park in theatrical film distribution; Afisha in magazine publishing; www.rambler.ru, www.lenta.ru, www.afisha.ru, www.101.ru and other brands in Internet.

Asters team on this project was led by partner Oleksandr Padalka and associate Illya Onyschenko.

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